Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
272305
RGB
39, 35, 5
HSL
53, 77%, 9%
HSB
53, 87%, 15%
CMYK
0, 10, 87, 85
LAB
14, -1, 18
LCH
14, 18, 94
OKLCH
0.25, 0.05, 102
XYZ
1, 2, 0
LUV
14, 3, 13
HWB
53, 2%, 85%
Pantone
Black C
Harmonies
Shades & tints
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