Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
273D56
RGB
39, 61, 86
HSL
212, 38%, 25%
HSB
212, 55%, 34%
CMYK
55, 29, 0, 66
LAB
25, -3, -18
LCH
25, 18, 261
OKLCH
0.35, 0.05, 252
XYZ
4, 4, 9
LUV
25, -9, -21
HWB
212, 15%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.