Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27415B
RGB
39, 65, 91
HSL
210, 40%, 25%
HSB
210, 57%, 36%
CMYK
57, 29, 0, 64
LAB
26, -4, -19
LCH
26, 19, 259
OKLCH
0.37, 0.06, 250
XYZ
5, 5, 11
LUV
26, -11, -22
HWB
210, 15%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.