Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274665
RGB
39, 70, 101
HSL
210, 44%, 27%
HSB
210, 61%, 40%
CMYK
61, 31, 0, 60
LAB
28, -4, -22
LCH
28, 22, 260
OKLCH
0.39, 0.06, 250
XYZ
5, 6, 13
LUV
28, -12, -27
HWB
210, 15%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.