Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274666
RGB
39, 70, 102
HSL
210, 45%, 28%
HSB
210, 62%, 40%
CMYK
62, 31, 0, 60
LAB
29, -4, -23
LCH
29, 23, 261
OKLCH
0.39, 0.07, 251
XYZ
5, 6, 13
LUV
29, -12, -28
HWB
210, 15%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.