Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
274A64
RGB
39, 74, 100
HSL
206, 44%, 27%
HSB
206, 61%, 39%
CMYK
61, 26, 0, 61
LAB
30, -7, -19
LCH
30, 20, 251
OKLCH
0.39, 0.06, 243
XYZ
6, 6, 13
LUV
30, -14, -24
HWB
206, 15%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.