Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
276FA3
RGB
39, 111, 163
HSL
205, 61%, 40%
HSB
205, 76%, 64%
CMYK
76, 32, 0, 36
LAB
44, -9, -35
LCH
44, 36, 256
OKLCH
0.52, 0.11, 244
XYZ
13, 14, 37
LUV
44, -25, -50
HWB
205, 15%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.