Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2775BE
RGB
39, 117, 190
HSL
209, 66%, 45%
HSB
209, 79%, 75%
CMYK
79, 38, 0, 25
LAB
47, -4, -46
LCH
47, 46, 265
OKLCH
0.55, 0.14, 251
XYZ
16, 17, 51
LUV
47, -26, -67
HWB
209, 15%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.