Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2776DD
RGB
39, 118, 221
HSL
214, 73%, 51%
HSB
214, 82%, 87%
CMYK
82, 47, 0, 13
LAB
49, 5, -60
LCH
49, 61, 275
OKLCH
0.57, 0.17, 257
XYZ
20, 19, 71
LUV
49, -25, -91
HWB
214, 15%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.