Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2792CB
RGB
39, 146, 203
HSL
201, 68%, 47%
HSB
201, 81%, 80%
CMYK
81, 28, 0, 20
LAB
57, -15, -39
LCH
57, 41, 248
OKLCH
0.63, 0.13, 238
XYZ
22, 25, 60
LUV
57, -35, -57
HWB
201, 15%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.