Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
279BF0
RGB
39, 155, 240
HSL
205, 87%, 55%
HSB
205, 84%, 94%
CMYK
84, 35, 0, 6
LAB
61, -9, -52
LCH
61, 53, 260
OKLCH
0.67, 0.16, 246
XYZ
28, 30, 87
LUV
61, -36, -81
HWB
205, 15%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.