Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
279CFD
RGB
39, 156, 253
HSL
207, 98%, 57%
HSB
207, 85%, 99%
CMYK
85, 38, 0, 1
LAB
62, -6, -58
LCH
62, 58, 265
OKLCH
0.68, 0.17, 249
XYZ
30, 31, 97
LUV
62, -35, -91
HWB
207, 15%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.