Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27AAED
RGB
39, 170, 237
HSL
200, 85%, 54%
HSB
200, 84%, 93%
CMYK
84, 28, 0, 7
LAB
65, -17, -44
LCH
65, 47, 248
OKLCH
0.70, 0.14, 238
XYZ
30, 35, 85
LUV
65, -41, -67
HWB
200, 15%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.