Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
27B6F4
RGB
39, 182, 244
HSL
198, 90%, 55%
HSB
198, 84%, 96%
CMYK
84, 25, 0, 4
LAB
69, -21, -42
LCH
69, 47, 243
OKLCH
0.73, 0.14, 234
XYZ
34, 40, 92
LUV
69, -45, -64
HWB
198, 15%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.