Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
281106
RGB
40, 17, 6
HSL
19, 74%, 9%
HSB
19, 85%, 16%
CMYK
0, 58, 85, 84
LAB
8, 11, 10
LCH
8, 15, 41
OKLCH
0.21, 0.04, 46
XYZ
1, 1, 0
LUV
8, 10, 6
HWB
19, 2%, 84%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.