Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
283F5E
RGB
40, 63, 94
HSL
214, 40%, 26%
HSB
214, 57%, 37%
CMYK
57, 33, 0, 63
LAB
26, -1, -22
LCH
26, 22, 266
OKLCH
0.36, 0.06, 256
XYZ
5, 5, 11
LUV
26, -10, -26
HWB
214, 16%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.