Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28435E
RGB
40, 67, 94
HSL
210, 40%, 26%
HSB
210, 57%, 37%
CMYK
57, 29, 0, 63
LAB
27, -4, -19
LCH
27, 20, 259
OKLCH
0.37, 0.06, 250
XYZ
5, 5, 11
LUV
27, -11, -23
HWB
210, 16%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.