Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284464
RGB
40, 68, 100
HSL
212, 43%, 27%
HSB
212, 60%, 39%
CMYK
60, 32, 0, 61
LAB
28, -3, -22
LCH
28, 23, 263
OKLCH
0.38, 0.06, 253
XYZ
5, 6, 13
LUV
28, -12, -28
HWB
212, 16%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.