Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28486D
RGB
40, 72, 109
HSL
212, 46%, 29%
HSB
212, 63%, 43%
CMYK
63, 34, 0, 57
LAB
30, -2, -25
LCH
30, 26, 264
OKLCH
0.40, 0.07, 253
XYZ
6, 6, 15
LUV
30, -13, -32
HWB
212, 16%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.