Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284E83
RGB
40, 78, 131
HSL
215, 53%, 34%
HSB
215, 69%, 51%
CMYK
69, 40, 0, 49
LAB
33, 1, -34
LCH
33, 34, 271
OKLCH
0.42, 0.10, 257
XYZ
8, 8, 23
LUV
33, -15, -46
HWB
215, 16%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.