Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
284F71
RGB
40, 79, 113
HSL
208, 48%, 30%
HSB
208, 65%, 44%
CMYK
65, 30, 0, 56
LAB
32, -5, -24
LCH
32, 25, 257
OKLCH
0.42, 0.07, 247
XYZ
7, 7, 17
LUV
32, -15, -31
HWB
208, 16%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.