Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A3CEF6
RGB
163, 206, 246
HSL
209, 82%, 80%
HSB
209, 34%, 96%
CMYK
34, 16, 0, 4
LAB
81, -8, -25
LCH
81, 26, 253
OKLCH
0.83, 0.07, 247
XYZ
54, 59, 96
LUV
81, -22, -38
HWB
209, 64%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.