Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285294
RGB
40, 82, 148
HSL
217, 57%, 37%
HSB
217, 73%, 58%
CMYK
73, 45, 0, 42
LAB
35, 4, -41
LCH
35, 42, 275
OKLCH
0.44, 0.12, 259
XYZ
9, 9, 29
LUV
35, -16, -56
HWB
217, 16%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.