Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285374
RGB
40, 83, 116
HSL
206, 49%, 31%
HSB
206, 66%, 45%
CMYK
66, 28, 0, 55
LAB
33, -7, -24
LCH
33, 25, 254
OKLCH
0.43, 0.07, 244
XYZ
7, 8, 18
LUV
33, -17, -31
HWB
206, 16%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.