Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28537E
RGB
40, 83, 126
HSL
210, 52%, 33%
HSB
210, 68%, 49%
CMYK
68, 34, 0, 51
LAB
34, -4, -29
LCH
34, 30, 262
OKLCH
0.43, 0.09, 250
XYZ
8, 8, 21
LUV
34, -16, -39
HWB
210, 16%, 51%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.