Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28538D
RGB
40, 83, 141
HSL
214, 56%, 35%
HSB
214, 72%, 55%
CMYK
72, 41, 0, 45
LAB
35, 1, -37
LCH
35, 37, 271
OKLCH
0.44, 0.11, 257
XYZ
9, 9, 26
LUV
35, -16, -50
HWB
214, 16%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.