Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2856A1
RGB
40, 86, 161
HSL
217, 60%, 39%
HSB
217, 75%, 63%
CMYK
75, 47, 0, 37
LAB
37, 5, -46
LCH
37, 46, 276
OKLCH
0.46, 0.13, 260
XYZ
11, 10, 35
LUV
37, -17, -64
HWB
217, 16%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.