Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285883
RGB
40, 88, 131
HSL
208, 53%, 34%
HSB
208, 69%, 51%
CMYK
69, 33, 0, 49
LAB
36, -5, -29
LCH
36, 30, 260
OKLCH
0.45, 0.09, 248
XYZ
8, 9, 23
LUV
36, -18, -39
HWB
208, 16%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.