Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285B80
RGB
40, 91, 128
HSL
205, 52%, 33%
HSB
205, 69%, 50%
CMYK
69, 29, 0, 50
LAB
37, -8, -26
LCH
37, 27, 253
OKLCH
0.45, 0.08, 243
XYZ
9, 9, 22
LUV
37, -19, -35
HWB
205, 16%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.