Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
679AC3
RGB
103, 154, 195
HSL
207, 43%, 58%
HSB
207, 47%, 76%
CMYK
47, 21, 0, 24
LAB
61, -9, -27
LCH
61, 28, 251
OKLCH
0.67, 0.08, 244
XYZ
27, 30, 56
LUV
61, -24, -40
HWB
207, 40%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.