Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285D77
RGB
40, 93, 119
HSL
200, 50%, 31%
HSB
200, 66%, 47%
CMYK
66, 22, 0, 53
LAB
37, -12, -20
LCH
37, 23, 240
OKLCH
0.45, 0.07, 233
XYZ
8, 10, 19
LUV
37, -20, -26
HWB
200, 16%, 53%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.