Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285E87
RGB
40, 94, 135
HSL
206, 54%, 34%
HSB
206, 70%, 53%
CMYK
70, 30, 0, 47
LAB
38, -8, -29
LCH
38, 30, 255
OKLCH
0.47, 0.09, 244
XYZ
9, 10, 24
LUV
38, -20, -38
HWB
206, 16%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.