Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
285E8D
RGB
40, 94, 141
HSL
208, 56%, 35%
HSB
208, 72%, 55%
CMYK
72, 33, 0, 45
LAB
38, -6, -32
LCH
38, 32, 260
OKLCH
0.47, 0.10, 248
XYZ
10, 10, 27
LUV
38, -20, -43
HWB
208, 16%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.