Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28606B
RGB
40, 96, 107
HSL
190, 46%, 29%
HSB
190, 63%, 42%
CMYK
63, 10, 0, 58
LAB
37, -16, -12
LCH
37, 20, 217
OKLCH
0.46, 0.06, 212
XYZ
8, 10, 15
LUV
37, -22, -14
HWB
190, 16%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.