Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286169
RGB
40, 97, 105
HSL
187, 45%, 28%
HSB
187, 62%, 41%
CMYK
62, 8, 0, 59
LAB
38, -17, -11
LCH
38, 20, 211
OKLCH
0.46, 0.06, 208
XYZ
8, 10, 15
LUV
38, -22, -11
HWB
187, 16%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.