Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
679FA7
RGB
103, 159, 167
HSL
188, 27%, 53%
HSB
188, 38%, 65%
CMYK
38, 5, 0, 35
LAB
62, -18, -10
LCH
62, 20, 210
OKLCH
0.67, 0.06, 207
XYZ
25, 30, 41
LUV
62, -26, -12
HWB
188, 40%, 35%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.