Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
9BD4DC
RGB
155, 212, 220
HSL
187, 48%, 74%
HSB
187, 30%, 86%
CMYK
30, 4, 0, 14
LAB
81, -18, -10
LCH
81, 20, 210
OKLCH
0.83, 0.06, 207
XYZ
50, 59, 76
LUV
81, -28, -13
HWB
187, 61%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.