Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28628D
RGB
40, 98, 141
HSL
206, 56%, 35%
HSB
206, 72%, 55%
CMYK
72, 30, 0, 45
LAB
39, -8, -30
LCH
39, 31, 255
OKLCH
0.48, 0.09, 244
XYZ
10, 11, 27
LUV
39, -21, -41
HWB
206, 16%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.