Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2863B4
RGB
40, 99, 180
HSL
215, 64%, 43%
HSB
215, 78%, 71%
CMYK
78, 45, 0, 29
LAB
42, 4, -49
LCH
42, 50, 274
OKLCH
0.51, 0.14, 257
XYZ
14, 13, 45
LUV
42, -20, -71
HWB
215, 16%, 29%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.