Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2864AA
RGB
40, 100, 170
HSL
212, 62%, 41%
HSB
212, 76%, 67%
CMYK
76, 41, 0, 33
LAB
41, 0, -44
LCH
41, 44, 270
OKLCH
0.50, 0.13, 254
XYZ
13, 12, 40
LUV
41, -21, -63
HWB
212, 16%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.