Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28668E
RGB
40, 102, 142
HSL
204, 56%, 36%
HSB
204, 72%, 56%
CMYK
72, 28, 0, 44
LAB
41, -10, -28
LCH
41, 30, 251
OKLCH
0.49, 0.09, 241
XYZ
11, 12, 27
LUV
41, -23, -39
HWB
204, 16%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.