Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286776
RGB
40, 103, 118
HSL
192, 49%, 31%
HSB
192, 66%, 46%
CMYK
66, 13, 0, 54
LAB
40, -17, -15
LCH
40, 23, 221
OKLCH
0.48, 0.07, 216
XYZ
9, 11, 19
LUV
40, -24, -18
HWB
192, 16%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.