Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35637F
RGB
53, 99, 127
HSL
203, 41%, 35%
HSB
203, 58%, 50%
CMYK
58, 22, 0, 50
LAB
40, -10, -21
LCH
40, 23, 245
OKLCH
0.48, 0.07, 237
XYZ
10, 11, 22
LUV
40, -19, -27
HWB
203, 21%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.