Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286780
RGB
40, 103, 128
HSL
197, 52%, 33%
HSB
197, 69%, 50%
CMYK
69, 20, 0, 50
LAB
40, -14, -20
LCH
40, 25, 235
OKLCH
0.48, 0.07, 228
XYZ
10, 12, 22
LUV
40, -24, -26
HWB
197, 16%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.