Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28697A
RGB
40, 105, 122
HSL
192, 51%, 32%
HSB
192, 67%, 48%
CMYK
67, 14, 0, 52
LAB
41, -17, -16
LCH
41, 23, 223
OKLCH
0.49, 0.07, 218
XYZ
9, 12, 20
LUV
41, -25, -20
HWB
192, 16%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.