Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286AA6
RGB
40, 106, 166
HSL
209, 61%, 40%
HSB
209, 76%, 65%
CMYK
76, 36, 0, 35
LAB
43, -5, -39
LCH
43, 39, 263
OKLCH
0.51, 0.12, 249
XYZ
13, 14, 38
LUV
43, -23, -55
HWB
209, 16%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.