Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286C91
RGB
40, 108, 145
HSL
201, 57%, 36%
HSB
201, 72%, 57%
CMYK
72, 26, 0, 43
LAB
43, -12, -27
LCH
43, 30, 246
OKLCH
0.51, 0.09, 236
XYZ
11, 13, 29
LUV
43, -25, -37
HWB
201, 16%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.