Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
286F98
RGB
40, 111, 152
HSL
202, 58%, 38%
HSB
202, 74%, 60%
CMYK
74, 27, 0, 40
LAB
44, -12, -29
LCH
44, 32, 248
OKLCH
0.52, 0.09, 238
XYZ
12, 14, 32
LUV
44, -25, -40
HWB
202, 16%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.