Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28739D
RGB
40, 115, 157
HSL
202, 59%, 39%
HSB
202, 75%, 62%
CMYK
75, 27, 0, 38
LAB
45, -12, -30
LCH
45, 32, 247
OKLCH
0.53, 0.10, 238
XYZ
13, 15, 34
LUV
45, -27, -42
HWB
202, 16%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.