Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2873AC
RGB
40, 115, 172
HSL
206, 62%, 42%
HSB
206, 77%, 67%
CMYK
77, 33, 0, 33
LAB
46, -8, -38
LCH
46, 39, 258
OKLCH
0.54, 0.12, 246
XYZ
14, 16, 41
LUV
46, -26, -54
HWB
206, 16%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.